Laredo Microtransit Feasibility Study

The Laredo Microtransit Feasibility Study examined the role of microtransit as an option to provide additional transit service to the City of Laredo. The study considered how microtransit can be utilized in the City of Laredo through a peer review of similar communities, a feasibility assessment to include market and service analyses, and an implementation plan with recommendations. A public outreach campaign was conducted to hear from riders and, transit staff and educate the public and stakeholders. TGC was the lead consultant for this study.

As part of the study, five potential zones were developed. These zones were identified through a market analysis, inputs from stakeholders and the public, and understanding of the El Metro (transit agency)’s fixed route system.

One interesting use case, unique to Laredo, is for tractor-trailer drivers to utilize microtransit service. Laredo is the number one inland port in the nation, resulting in copious amounts of truck traffic. The proposed zones and outreach for the study considered this population and how they would be able to utilize microtransit for non-work trips.

Overall, the study found that microtransit can provide an alternative modal option, which would complement the existing El Metro fixed route and paratransit service, while also creating an improved rider experience and increased coverage in certain parts of Laredo.